Brand Guidelines

Last updated: June 20, 2018

The Drivetime brand includes the words, phrases, symbols, designs and other distinctive brand features associated with Drivetime and our services (“Brand Assets”). Examples of our Brand Assets include the word “Drivetime” and our logos. Our Brand Assets are trade names, trademarks, service marks and trade dress of Drivetime.

Drivetime encourages and supports other products and services that use and supplement our services. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to Drivetime, and prevents consumer confusion. These guidelines also help protect Drivetime's intellectual property.

If you don’t agree to these Brand Guidelines, you don’t have a right to, and shouldn’t, use the Brand Assets.



Use our Brand Assets to refer to Drivetime, our services or anything else we offer.

Write “Drivetime” as a single word, and only capitalize the first “D”.

Comply with our Logo Guidelines, Terms of Service, Privacy Policy and Copyright Dispute Policy.


Use the Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by Drivetime.

Modify or alter the Brand Assets.

Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.

Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.

Use the Brand Assets in merchandise or other products such as clothing, hats or mugs.

Assert rights over the Drivetime brand or Brand Assets, whether by domain name registration, trademark registration or anything else.

Use trademarks, domain names, logos or other content that imitate or could be confused with Drivetime.

Feature Drivetime on materials associated with sexually explicit content, unlawful activity or other materials that violate our Terms of Service.

To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these Brand Guidelines regularly.